Digital marketing is a booming business, and one of the most important things marketers need to do these days is adding mobile marketing to their marketing campaigns.
Our interactions with cell phones, albeit, in theory, make these devices as pervasive as email.
Marketing strategies for small businesses focus on using simple mechanisms that increase sales.
Small businesses can reach more customers if we take advantage of these strategies as part of our multichannel marketing solutions, by providing tailored offerings to those customers.
How mobile marketing strategies boost sales
Smartphone marketing can increase people's interest in the brand you're marketing and improve your sales because there are over five billion users of these devices. The numbers show the level of use of mobile devices where:
- Sixty-eight percent of email marketing campaigns are followed up on mobile devices.
- In the United States, accounts for purchase via mobile advertising sold 72% of all digital advertising.
- Marketers spend more than half of their budgets on mobile advertising.
- Sales rise when mobile marketing is used as part of a multichannel marketing approach.
- Using smartphones encourages over 70% of people to buy from stores after using their devices to get more information about the product or service provided.
- Over 80% of businesses experienced revenue growth in 2018 when they used an advanced targeted marketing strategy.
- Over 40% of online financial transactions are done via mobile devices.
Small business mobile marketing strategies help people find information about your products that will surely convert them into your customers.
Ten Mobile Marketing Strategies That Are Driving Small Business
If you want to drive sales to your site, you need to come up with a modern plan that leverages mobile small business marketing strategies.
1. Geolocation based marketing
If you have a mobile application that supports your small business, you will use geo-based marketing techniques such as geofencing to market your products to mobile users in a specific area.
This is especially useful for small businesses with popular stores or sidewalk kiosks and will be practical when used with e-commerce sites that provide local services such as meal delivery or travel services.
Over 80% of marketers believe that location-based marketing will lead to an increase in the value of three key indicators: an 85% increase in the customer base, an 83% increase in response rates, and an 83% increase in customer engagement in purchases.
2. Responsive websites designed with browsers
You'll need websites, mobile ads, and marketing content that's formatted to work on mobile phones and not just viewable. Websites designed to work on mobile phones triple the chance of increasing mobile sales by 5% or more, yet companies using this method do not exceed 35%.
There are several other techniques, besides responsive design, that can help you prepare your site for a specific type of device. One of the best ways to do this is through mobile website development platforms, HTML5 in website design, and adaptive design.
3. Ads on social media
Despite the dominance of email marketing, you find that social media marketing is successfully making its way into the small business world and you should focus on that.
If you have to create a lot of accounts on the most popular social media platforms, you don't have to use them all to grow your business. Perform A/B testing to see how your posts are performing across different platforms.
Social media sites encourage people to buy things from the brands they prefer. Statistics show that 76% of US consumers have purchased something simply because the brand shared a post describing the product's features. Knowing people about the existence of this brand is the primary goal of most companies for their social media use strategy.
4. Mobile-friendly content
Mobile optimization typically targets elements of your site's external architecture, which differs from being mobile-friendly. Presenting content on mobile phones differs from desktop computers.
You'll need shorter sentences, headlines, and media, such as high-resolution photos and videos. Also, your followers are more likely to want to quickly browse and take a brief glimpse, so make this easy for them.
Using titles when you create videos can help get people to follow, as most followers (85% of them) play videos on Facebook without sound. The titles will help you communicate your idea to them even if they mute the video.
5. Enhanced voice search
People are turning to voice search as its capabilities are being brought into their homes by smart devices. More than half of all household appliances will have voice-activated equipment by this year, a 42% increase over the current number of owners. You find that 34% of people who do not have this technology are interested in buying it.
Voice search has the potential to drive sales. After performing a voice search, most people do is communicate with business representatives they find, browse the company's website, or visit a local store. These actions stimulate sales.
6. SMS Marketing
SMS marketing campaigns start with giving people the opportunity to sign up for future messages. 75% of people don't mind receiving SMS from companies they love and 90% of their recipients read them within three minutes of receiving the message. This shows fictional open rates of letters that people read almost entirely.
You'll see the effectiveness of digital discount cards when you use text messaging as part of your mobile marketing strategies. People use cards that reach them through text messages ten times more than those they receive from other sources.
7. Videos and GIFs
Gone are the days when people read the words of the text messages coming into their inboxes, preferring content that is fun and easy to follow, making videos and animations prime candidates for improving your mobile marketing strategy. About 75% of people prefer watching videos for checking out a new product, regardless of its duration.
Using videos in social media marketing campaigns encourages customers to follow. More than half of customers will follow brand news after following a video on social media, and this number will rise when the customer is a millennial.
8. User support across websites and within apps
One of the best ways to increase customer retention rates is the pleasant experience you provide to them. Easily accessible and engaging support mechanisms are a convenient way to enhance the customer experience.
Whether the support provided is the live chat feature on the site or the direct contact feature with a stakeholder within the application, its presence will severely affect the customer experience.
About 40% of your website visitors expect the live chat feature, and this percentage will rise to 50% of customers using mobile phones to access your website. Half of the visitors consider live chat to be the preferred method of communication.
9. Targeted advertising campaigns
One of the most effective strategies in marketing for a small business is to direct shopping toward a class of customers. It is possible to launch advertising campaigns based on the location of customers or the way they interact with your site once you have collected some information about your visitors and customers.
52% of people say they will shop elsewhere if they receive a marketing email that is not specifically addressed to them. Customers expect mail to be something like:
Email and personal messaging go beyond email marketing, with 51% of people wanting businesses to meet their needs and to receive ads based on their past buying experience, and 80% of people are more likely to buy from companies with personalized offers.
10. Subscription forms
When customers allow you to connect with them, you have the perfect key to your digital marketing application. Whether you're trying to build an email list or want to expand your text marketing, you'll find that you need to use opt-in forms.
The sign-up form can be as simple as a pop-up on your site, or it can be more complex by showing the customer the start of an e-book download that requires their email.
Tips for Using Small Business Mobile Marketing Strategies
If you want to reap the benefits of your marketing efforts, you need to develop a modern plan that uses several strategies in mobile marketing for small businesses. Your e-commerce site may not need these strategies, but using the right ones will improve your sales.
A multi-channel marketing approach can lead to greater success by balancing your commitment to one of these channels. That's why use the following guidelines in incorporating mobile marketing strategies into your multichannel marketing plan:
- Segmentation of listings: Segmented listings based on specific criteria may lead to the landing page and thus the correct products.
- Email Automation: Automated (automated) advertising campaigns will reach your subscribers at the right time.
- Reinforcement campaigns: purpose-built campaigns use social media, email marketing, and digital advertising to reach potential customers.
With the right tools, you will set up a digital campaign that works the right way to email at the right time and spread the right content across your targeted social media platforms.
Getting ready to go
The effectiveness of mobile small business marketing strategies differs from industry to industry, but these techniques are widespread in the marketing world. Remember, these tips when preparing your next campaign:
- Mobile marketing differs from desktop marketing: prepare content that takes this into account and helps engage customers more.
- People like to see idiosyncrasies in marketing: Email and directed discount cards lead to higher sales.
- An automated campaign is the fastest and most effective: marketing tools make it easier to reach your customers at a faster rate.
You will be successful in your next campaign if you focus on employing some strategies we have introduced in mobile marketing for small businesses.