Internal SEO is optimizing websites to lead the results of search engines, such as Google, Yahoo, and Microsoft Bing
where SEO-friendly website pages are a necessity in blogging and business sites, to lead the ranking of search results and attract more natural traffic to The site, and in this article, you will learn ways to improve internal SEO, to make your site in the list of search results, and attract more visitors.
1. Add the main keyword to the title tag
Internal SEO begins with the title tag of the website or blog site. We're adding a main or target keyword in the page title improves the site's visibility in search engine results, if the search includes that keyword, of course. If you want to raise a keyword's ranking, say "Link Building Strategies", include the term in the page's title dealing with the topic.
2. Put the main keyword in the first paragraph
Putting the main keywords in the first paragraph of the content helps search engines know what your content is, which will improve the relevance of the content to the results and give the search-friendly content a signal to the search engines, and push them to raise your page’s ranking within the search engine results pages.
3. Write synonyms
It is not enough to focus on the main keywords to rank your content within the results of search engines, but you also have to pay attention to the synonyms, or the underlying semantic indexing LSI keywords, as they are keywords that help improve the relevance of the topic and ranking as well, as search engines, such as Google, use Latent semantic indexing keywords to identify the appropriateness of the content and its content, and you can use various synonymous keywords. Instead of just using the word 'picture', you can add a 'shape', 'art picture', or 'drawing'.
4. Focus on reducing the keyword density
Keyword density is not as important as the number of times the keyword is mentioned in the content, as repeating the same keywords is a filler and leads to negative results that do great damage to the site’s SEO, which is why Google introduced the Hummingbird algorithm in August 2013 The goal is to reduce the importance of content stuffed with keywords and reduce its ranking and thus maintain a keyword density of between 3% to 4%, to avoid the penalties imposed by Google on bad content and to avoid lowering your site’s ranking in search results.
5. Writing long content
Long and in-depth content improves website page SEO, as Google and users also prefer long content rich with useful information. In addition, long-form content attracts more natural traffic by increasing your site's ranking in several searches, so try to publish articles of at least 1000 words, to ensure that you increase your chances of being ranked number one.
6. Writing original content
In 2011, Google announced the Panda algorithm, to impose penalties on duplicate and copied content, as sites and businesses lost several visitors because of this new algorithm, which severely affected the overall traffic of visitors per month, so you should write plagiarism-free content if you want to grow your business on the Internet, and lead the search engine results, as you can use tools, such as the famous text-checking program Grammarly, to ensure that the text is free of plagiarism and avoid the negative impact of this phenomenon.
7. Include the keyword in the sub-headings as well
Adding keywords to sub-headings, such as H2 and H3, gives more opportunities to rank up your content in the search results list, as keywords in sub-headings are a strong SEO factor, attracting and improving search engine visibility.
8. Make the content easy to read
If the content you provide is difficult for readers, visitors will leave your site after a short period, which will negatively affect your visibility in search engines, as the longer stay of visitors on the site gives signals to search engines, the latter explains that the content here is very useful and valuable This helps the content to rank higher in search results.
Use paragraphs and short sentences to make your content easy to navigate. Don't forget to add rasterisation and check the readability level of your content using various tools and plugins, such as Yoast SEO or the Hemingway editor.
9. Internal linking to the site
Internal linking is adding links to content, linking it to other pages on your site. Internal linking is one of the most important factors in improving your visibility in search engines, and it plays a prominent role in improving your site's ranking in search engine results.
Take Wikipedia, for example. It is the best example of an internal linking process, where those many links take you to two other pages within the same site.
10. External linkage with high band strength sites
External linking contributes to improving the internal SEO of the site, and it is no less important than external linking. External linking is about giving links to third-party sites. Remember that the reader will leave your site when they click on external links, which means losing visitors, but you can improve your site's ranking in search engine results without external links.
11. Add photos
Adding images and visual elements to the content has many benefits, it not only attracts the reader but also helps improve search results, as the images you use have a ranking and ranking with Google Images, so you can increase traffic on your site, so always rely on uploading compressed and medium images Size so that you can improve page load speed, it is one of the important SEO factors that search engine algorithms depend on.
12. Add keyword to an image file
Add your keyword to the original image file before uploading it to your content or CMS. If you follow this method, it will improve your site's ranking in Google Images search results.
13. Add the keyword to the image title and Alt Tag
Search engines cannot recognize images unless you add a description of that image in the title tag and alt tags, as adding keywords to those tags, will help improve the work of search engines and image indexing, and this boosts your page ranking in search results.
14. Add Target Keywords in Site ID Slug
The site identifier is part of the web address and includes a short form of your page address, you can use the target keyword when typing the site identifier, and make it shorter than the main title of the page, the short and easy-to-read site identifier will help make the page easier to identify by search engines, which means website SEO improvement.
15. Write a good meta description
Posts with a meta description not only increase the PageRank in search results but also improve CTR in search results, so it is necessary to include the keyword and synonyms in the meta description so that it convinces the target audience to generate clicks.
16. Use structured data
Structured data helps boost CTR and search engine results pages by displaying more informative results, which leads to overall site SEO improvement. With Schema.org, you can add structured data to product pages, such as the number of product ratings and reviews., which will be displayed within the search engine results pages.