In the last decade, keywords were the most important and best way to improve your site's visibility in search results. It used to be enough to make sure that search engines were scoring your site's content simply by using similar or similar terms repeatedly.
Now that has changed. Google search is as concerned with the user experience of your site as it is - if not more - with the usefulness and comprehensiveness of your content.
Page speed is the other most important factor affecting UX and SEO. Making sure your site's content and interactive elements load as quickly as possible ensures your site is raised in search results and optimized for Google's ever-changing algorithms.
Page speed is a very simple and complex concept. Page speed is not just how quickly your site appears to visitors, although it may seem like that on the surface, it is a combination of the time to the first byte of your site, which refers to the initial response between your site and the user's browser.
It also considers some other specific metrics such as First Contentful Paint, which shows a user's view of actual content, Largest Contentful Paint, which shows that the largest part of a site's content has been loaded for a user to see, and First Input delays. Delay refers to a user clicking on links and interacting with the site in ways other than scrolling.
This metrics combine to make up the PageSpeed Index, which is provided by Google's PageSpeed Insights tool, and you can use the Page Index as a benchmark to see the cumulative effect of all the aforementioned metrics; This metrics also give you an idea of how fast your site is, and how Google, users, and other search engines see and interact with it.
The effect of page speed on search engine optimization
Page speed affects SEO significantly more than anything other than useful content that directly answers users' questions, so over the past few years, Google has changed its algorithm to take user experience into account, one of the most important factors in providing a good user experience Is the response speed of the site.
When a user visits a site that takes a few seconds to load, there is a high probability that he will leave the site, which leads to a high bounce rate, Google sees that bounce and makes some assumptions about its cause, and with a quick bounce, Google may assume that the user did not find the information That he was looking for, and there are many reasons for that.
Here are some of the most common of these, in no particular order:
- Page taking too long to load, causing users to leave.
- The site is not usable, and the features are inactive.
- Not finding the required information at all.
- Some or all of the information on the website is incorrect.
- Effectively hindering the site template being used to find the answer to his question.
Google wants users to have the best possible experience, and that means not waiting too much in the current age of the internet, and users are also guilty of this. When a site takes a long time to load, the user knows there are literally thousands of other sites to visit. In the time this site takes to load if the content is excellent, and the loading speed is slow, you will lose the user.
Ways to increase page speed for search engine optimization
Increasing page speed is we must achieve a science as a balance between speed, usefulness, and aesthetic elements on the site, so we will provide some recommendations that help reduce loading time, and then raise the level of your site's visibility in search results.
One of the easiest ways is to minify as much code as you can. This innovative feature offers many WordPress plugins like Divi, which automatically minifies files, and other performance optimization plugins like WP Rocket have an option to implement this feature.
Remove Items That Reduce Download Speed Render-Blocking Resources
While the page loads, the site attempts to simultaneously display and parse multiple elements. We define the elements that slow down the loading speed as the ones that prevent the synchronous page loading and take all the attention of the browser. I put everything else on hold until these elements finish loading on the page, although the texts. The code for these items may not be necessary at this initial stage.
So by using plugins to remove those elements that slow down the loading speed or to delay them until after the main content is loaded, you can effectively increase the page speed and improve search engine results, and if you are using WordPress, you can take advantage of the feature of delaying or removing the elements that reduce the existing loading speed In many caching add-ons.
Use a CDN
Using a content delivery network ensures high page speed, and many hosting companies are now offering free versions of a CDN. A CDN takes your content and distributes it across its network of strategically located servers, then presents it to users in the most efficient way possible.
Instead of reaching only one server, CDN distributes your content to different servers across the network, thus increasing redundancy and buffering, which improves uptime and loading speed because the content is coming from a server closer to the user.
Temporarily store content
The task is simple for WordPress users. It is like installing and activating a caching plugin. Every WordPress site can benefit from caching plugins, and by making use of browser caching, you can ensure a smooth experience for users who revisit your site.
Besides having pre-load options in most caching plugins, this means that once we present the page to the user, other elements they might need will load in the background. This does not affect performance or UX but makes your site responsive.
Click and improve photos
WordPress 5.8 or higher will automatically reduce web images for users of supported browsers, and this is the latest image format designed by Google specifically to increase loading speed. It's always 250px*250px, always make sure you upload an image with the same dimensions.
You can use the CSS auto-reduce feature and resize the image to the size you want (max width=250px, haughtiest, total width=100%), so if a page contains multiple images that need to be resized, these are the additional operations that The server and browser will end it before the page loads.
Google sees page speed as an important factor in SEO as the content you provide, as every website must offer a mix of useful content and great user experience to ensure that search results pages are on top.
Fortunately, the means to achieve top-ranking in search results by increasing page speed are very simple, and when you use them in concert, they will strengthen your site in the eyes of Google and users.