Everyone has their own opinion. The internet has made it possible for everyone to express their opinions, Content Creation and Opinion Generation: Blogging and Podcasting.
A blog is a website where posts are displayed in chronological order, from newest to oldest. As defined by Technorati, a company that specializes in following blogs and social media; A blog is a “periodically updated electronic journal.” Blogs typically allow commenting on posts and include text, images, and links to other blogs and websites related to the blog.
Blogs range from personal to political and include almost anything in between. A blog can be written by one person or several people, and it can target friends and family, or compete with major newspapers in reach and readership. Blogs are mostly text but may be limited to images, videos, audio clips, or a combination of the above. According to Technorati, there are over 175,000 new blogs and over 1.6 million new posts every day.
The power of blogs is that they allow anyone to post their ideas and share them with others while allowing others to read and comment on them; To market, blogs have given voice to customers and businesses alike.
A blog post comprises the following elements:
- Author: The person who wrote the post.
- Post Title: The post title of the post, which is typically used to create the unique URL, or Permalink, of that post.
- Tag: tags used in the post description that help other services like Technorati categorize blog posts.
- Comment: Comments left by blog readers that typically appear with a blog post.
- Trackback: An alert to other blogs using a post link, often displayed at the bottom of a post. The post may include some other elements, such as.
- RSS Feeds: This is a way for readers to easily subscribe to a blog.
- Categories: Group blog posts into specific categories by topic.
- Bluegill: A list of links to blogs and other sites that the blogger uses or follows.
- Archive: Previous posts are still available to visitors, usually sorted by date.
You can combine RSS feeds with your email, or you can use one of the many programs that allow you to read them, and just find the one that best suits your needs.
The RSS note is an acronym for Really Simple Syndication. Instead of visiting multiple sites to see their latest posts, this feature collects information and sends it to your RSS reader. Websites provide the information in a standard format, while the RSS reader processes this information and makes it available to you in a way that is easy to read. The RSS feeds keep themselves up to date, so as soon as you add new information to the sites you follow, it will appear directly in your program.
RSS feeds provide a useful way to keep up to date with blogs and see their posts, especially since most of them offer this feature. Whether you blog individually or for a company, blogging allows you to reap many benefits, including:
- Create an electronic identity.
- Create a platform for yourself or your company.
- Enhance interaction with the audience.
- Create a community of fans and followers.
Blogging and improving visibility in search engines
Search engines value fresh and regular content, and blogging helps you achieve that. The more updates you add to your blog, the more often spiders visit your blog in search of more content. It is also worth relying on your blog for your keyword strategy, as this will help to raise the ranking of your website in the search results for these words. Also, because of their social nature, blogs help increase inbound links to your website. Perhaps the use of a blog designed to suit search engines is necessary to improve visibility in these engines. To create an SEO-friendly blog, follow these tips:
- Assigning a unique page to each post, so that search engines can easily access and index it, is called a permalink.
- Tagging pages using keywords related to the strategy of appearing in search engines.
- Use unique and unique metadata for each post (including title, description, and keywords).
- Provide the blog with the feature of social favorites.
Blogs can be very successful marketing tools, as they are a great way to connect with employees, investors, competitors, journalists, and potential customers. Blogging helps build a community centered on your brand and allows you to get instant feedback on the latest developments, so it must be used properly.
Blogger asks usually include:
- Writing blog posts.
- Reply to readers' comments.
- Follow other blogs in the same field.
- Follow the latest news at work.
- Build relationships with other bloggers in the same community.
- Comment on other blogs.
Companies should plan a clear and specific strategy before they blog, especially when there are many contributors to the blog. Also, companies should beware of touching on any sensitive information on their blog, and if there are any "off-limits" topics, they should be identified to all blog contributors. However, the blog should enjoy transparency and integrity, and bloggers should be free to express their opinions, whether positive or negative, on the topics they discuss.
Positive opinions have more credibility if the blogger can express his negative opinions as well. For example, Robert Scoble admitted in his popular stabilizer blog that Firefox was better than Microsoft's Internet Explorer, even though Scoble was a Microsoft employee. This frankness gave Scoble and his views of Microsoft a great deal of credibility and respect.
In short, corporate blogs should have the following features:
- Close connection with the field of work.
- The ability to attract the target market.
- Transparency and integrity.
- Keep up with what's going on in the blogging world.
- Blogging regularly.
While Technorati tracks 112.8 million blogs, that doesn't mean that all of those blogs will still be active by the end of the year. Statistics show that only 55% of blogs remain active after the first three months. Although the sustainability of the blog is the responsibility of the blogger, some tips can be followed to enhance the blog:
- Register blog in blog directories: While blog directories are not as popular as search engines, many internet users visit them in search of information.
- Alert different Internet services to your new content: Some sites like Ping-o-Matic and Feed Shark allow you to alert Internet services, blog directories, and search engines that there is new content on your blog.
- Use TrackBack: If a blogger writes a comment or mentions a post on your blog, and both blogs use TrackBack, your blog will get an alert. This feature allows for a dialogue between multiple blogs and enables readers to easily follow this dialogue.
- Interact with other bloggers: Don't expect anyone to interact with your blog if you don't interact with other people's blogs.
- Use blog aggregators such as Technorati and averaged.
- Use Traffic Tools: Some tools allow you to see who's visited your website and let them know if you've visited their site in return.
It is a form of blogging that relies on posting short text posts that rarely exceed 200 characters. These posts can be public or restricted to a specific category of blogger's choice.
Many tools are used in microblogging, such as online instant messaging, phone texting, and even the Facebook app.
Microblogging may also include posting short posts that contain a few photos, videos, and audio clips. At one time, Twitter was the most popular micro-blogging site, while Tumblr was the most popular micro-blogging site with photos and videos.
On Twitter, a post is called a Tweet, and it's limited to 280 characters and is usually a short idea or link to an interesting article. Despite the frequent bugs that plague Twitter's services, it still commands the loyalty of its users.
Twitter has become very popular because of its speed in covering big events, and breaking news has become the first thing that is published on Twitter.
The addition of many political and art celebrities to the site also contributed to the increase in its popularity, and a study conducted between February 2008 and February 2009 showed that the number of unique visits to Twitter increased by an average of 1,382% each month.
Blogging is like a marketing tool: listen and pay attention
Blogs are distinguished by their ability to reach and trust customers, besides their archives that are rarely deleted, so the information remains available long after it has been published. For marketers, blogs provide an opportunity to interact with the audience and discover how they view their brands.
We've mentioned some tips for corporate blogs above, but marketers don't need to be bloggers to take advantage of this important tool.
As with other social media, blogs allow marketers to learn about the audience's feelings about their brands, and marketers can follow blogs to learn about audience opinions about competitors, and get new marketing ideas.
Although blogging is the best way to interact with bloggers, companies can also interact with bloggers by commenting on what they publish, thus showing their ability to listen to bloggers, and interact with them through the same means through which they express their opinions, which may return The company has a lot of benefits.
A podcast is a digital radio (or video) program that can be downloaded from the Internet. Podcasts began appearing around 2004, but so quickly became so popular that the editors of the New Oxford American Dictionary decided in 2005 to choose "podcast" as the word of the year.
Podcasts started as podcasts, then some people figured out a way to distribute these podcasts using the same RSS feeds used to distribute blog posts, and then it became possible to subscribe to podcasts and blogs.
And thanks to podcasts, you can listen to a wide range of programs anytime and anywhere. It's like listening to the radio without a station telling you what to listen to.
Just as blogging has provided an opportunity for those who want to write without having to deal with newspapers or magazines, podcasts have provided the opportunity for anyone who wants to become a broadcaster.
Podcasts download the latest versions of blogs you've subscribed to as soon as you're logged in. Most people use iTunes, but you can also listen to podcasts on your computer, or transfer them to your iPod or another MP3 player.
Listening to podcasts does not require owning an iPod. The similarity of names is because the invention of the iPod coincided with the spread of podcasts and the word “Pod–Play On Demand” was appropriate to this device. Finally, podcasts are usually free.
Podcasts are usually recorded using home tools for fun, but some software specializes in podcast production and editing, such as Apple's GarageBand and QuickTime Pro. Like bloggers, many podcasters are trying to monetize.
Note: look at Paul Colligan's site. It helps users make money through podcasts.
Many people use podcasts to produce music, circumventing the traditional issues of rights to download music from the Internet, and today there is a large amount of music available in podcasts that are classified as opioids, it is available for download with no legal problems, because of one of two reasons Either this music was created specifically for the podcast, or the artist who produced it has made it available for free via the podcast to anyone who wants to listen to it.
Podcasts have given radio stations a whole new way of presenting their content. These stations have provided their programs through podcasts so that fans can listen to them whenever they want, and the BBC has been a pioneer in this area, and you can listen to podcasts Broadcasting via BBC.co.
Note: In 2005, Naked Scientists became the first BBC program to enter the world of podcasting, and the program quickly became the most downloaded science podcast in the world, and the program's podcast audience exceeded the number of listeners on the radio.
Teachers and educational institutions have used podcasts to share educational content and lessons with learners who cannot attend lessons or lectures; As for companies, they have realized the enormous importance of podcasts in communication and communication strategies, and the term “podcast” is used to refer to any audio or video clip displayed on the company’s website.
Podcasts as a marketing tool
Podcasting offers great opportunities for marketers, as it allows them to deliver content to target markets without having to hire a radio or TV station or pay large advertising costs.
The benefits of podcasting can be summarized in the following things:
- Targeting: With podcasts, you can produce highly specialized content and then promote it to your precisely defined market.
- Measurability: Podcasts let you know the number of uploads as well as the number of subscribers to your channel.
- Control and control: You are the one who produces the content and promotes it.
- Engagement: Start a blog alongside your podcast, follow up on comments, then edit content based on them, so you've established a conversation with your target market.
- No limits to interaction: The podcast arena is the vast internet.
- Relatively low costs: Podcasts don't involve a lot of costs.
However, podcast content must meet the following specifications:
- High Quality: In the online world, subscribing and unsubscribing is easy, but what keeps your subscribers alive is the high quality of your content.
- Original content: Although creating a podcast about a product or service may benefit the company, there is no point in creating an audio version of the brochure for that product. Consumers have lost faith in traditional media, so including ads in podcasts will not work, because listeners will skip them, but the genuine success lies in creating original content for the podcast.
In short, avoid advertising or promoting products through podcasts, and try to come up with innovative ideas for creating programs that provide entertainment or educational content to customers, and improve their relationship with your brand.
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