The best and most important tips for creating web content: in 10 steps

Content marketing is a central part of any web marketing strategy. The creation of web content comprises writing the pages of your website to optimize them for natural referencing or SEO (Search Engine Optimization).

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By creating SEO content, you increase your chances of reaching your target audience by placing you at the top of search engine results. To maximize your visibility on the internet, Combustible's team of SEO experts in Montreal has prepared a 10-step guide for writing on the web.

Content creation, what is it? Definition.

There is different content that you can integrate into your website. The creation of web content is a practice of natural referencing which aims to optimize the pages of a website so that it goes up in the search results. SEO content creation allows the Google Index to spot your content, analyze its relevance, and place your article in its results accordingly.

Why do SEO content creation?

When we know that 90% of online buyers base their decision on the first page of Google or SERP (for Search Engine Result Page), we quickly understand that a good SEO on the web is essential. For your customers and prospects to find you, you must be visible to them.

To get a good placement on Google, there are many techniques belonging to two categories: on-site SEO (on-site) and off-site SEO (off-site). Web content creation is one of the most important "on-site" methods. Whether it's creating static pages for your website or publishing a blog post, you need to master good content creation practices.

How to proceed with the creation of web content?


The first step in your SEO content creation is to identify your ideal customer terms (or persona). You will then have to select the most relevant ones before writing your pages.

Keyword research is the foundation of your content creation strategy. Its goal is to identify the most relevant keywords for your business. It must group all the potential searches of your target audience. Several tools, such as Moz Keyword Explorer, Ahrens, or Marsh's Keyword magic tool, will make your job easier.

web writing, web content creation, SEO content creation, keyword research Excel document grouping the target keywords of combustible

The choice of keywords is the step that occurs when your study of keywords is completed. Choosing the right keywords is crucial for writing relevant content for your Internet users and Google. Choose one main and 2 to 4 other secondary ones. The main keyword will be at the heart of your content creation and should represent 1% to 2% of the text on your page. Remember, One page = one main keyword.

The semantic cloud refers to the lexical field that surrounds your main keyword. it's a good idea to create a list of words and phrases related to your target keyword that you will include in your essay. ???? Useful tip????: enter your main keyword in Google and consult the related searches you will find interesting ideas.


Not so fast! Before you write, you must create the structure of your page. You will see, you have everything to gain. Concretely, you must build an architecture of your content by defining the following points:

The nature of your content is the first point to identify. Would you like to build a list, a guide, a service page, or an "about" page? The list is long. Make sure you define the nature of your page before proceeding to the next steps.

SEO titles, SEO writing, natural referencing, web writing, Part structure of a Combustible blog post

The plan of your page is essential in creating SEO content. It allows you to create the skeleton of your blog article, your service page, or others. At Combustible, we like to structure our articles with 3 fundamental questions: What? Why? How? 'Or' What? which are then detailed with subparts.

???? Useful tip????: By reading your plan with separate parts (headings and subheadings), you should be able to understand the key message and thread of your page.


Now that your page structure is established, creating your titles is the 3rd step in your web content creation. In SEO, titles are ranked in order of importance. The main title of your page is called H1 (header one). Your parts are H2 and your sub-parts are H3. You can decline this logic in H4, H5…

SEO content creation, web content creation, SEO writing, web direction, natural referencing Title structure of a Combustible blog post

To ensure effective SEO content creation, be sure to include your main keyword in your H1 and H2. If you can integrate it into your subtitles, that's even better, but it's unnecessary. Your title structure tells Google robots what information your page is processing and helps your SEO.


That's it! You can take the major step of creating content by writing the text for your page. Be sure to pay attention to:

  • Integrate your keywords repeatedly and enrich the semantics of your page. It should not be forgotten that the occurrence of your keywords allows Google to understand the subject you are dealing with. Be careful not to “stuff keywords” by adding them to each sentence. It's unpleasant for your reader and penalizing for your SEO.
  • Creating brief paragraphs that allow your user to read it smoothly is essential in order not to lose your reader.
  • Choosing a suitable font and using bold writing once again makes it easier to read and helps you highlight the important elements in your content creation.
  • Adapting the length of your content is an important point in SEO writing. The best results on Google have around 2000 words, but this aspect should be adapted according to your aim.


Creating SEO content isn't just about web writing. The visual power of images and videos supports your content by providing it with high added value. Here are some tips for adding visuals to your SEO content creation process:

Web content creation, SEO content creation, SEO writing, SEO images Image supporting the text of a combustible blog post Choosing relevant images is essential if you want to add value to your content. Opt for infographics or scenarios, the goal is for your image to illustrate the words you are making in your writing. If you don't have time to create your visuals, there are many free image banks on the internet.

Compressing your images is crucial to optimizing your images for SEO. Even though compression does not affect playback, it plays its part in improving your website speed, which affects your SEO. Tools like image compressors are very efficient and will do the job for you.

Embedding your keywords in Alt tags and image filenames helps Google rank your images, which boosts your page's SEO. The Alt tag can contain multiple target or indirect keywords that allow you to expand your SEO efforts.

Adding videos is a major asset to your SEO content creation. If you have the opportunity, create relevant video content about your product, your article, or your company. It's engaging content that will increase your chances of conversions.


Internal linking comprises creating links between your page and the rest of your website. It is crucial to create web content because it increases the chances that your visitor will stay on your site. Therefore, the internal linking increases your conversion rate. Here are some techniques for a successful internal linking strategy:

  1. Create silos in your blog that group your posts by categories. Then point these articles to a service page related to this category of articles. Make sure to always direct an article to a service page.
  2. Linking blog posts together allows the reader to travel on your pages and increase their reading time (very beneficial for your SEO).
  3. internal links, SEO writing, web content creation, SEO content creation
  4. Internal link to our “website design” page
  5. Use relevant semantic anchors by matching the landing page URL with your referring page text.


The creation of external links, or "link building" follows the same logic as the internal linking but outside your site. This is an element not to be overlooked in your SEO content creation because it helps to strengthen the credibility of your site. Here are Combustibles' tips for building your external network:

External links, SEO link strategy, link building, web writing External link to a Moorish article Create links to popular sites that lend credibility to your content. Open external links in a new browser tab so you don't lose your reader. It would be a shame to offer traffic to another site and lose yours.


At this stage, you are almost done with your SEO content creation. Don't forget to set up your page's SEO data. Here is what it comprises:

  • no data, meta title, meta description, content creation, URL, rich snippets
  • Fuel Snippet in the SERP
  • Create a URL containing your main keyword

Write the SEO title (or meta-title) of your page. Consider including your main keyword and a secondary keyword if you can. Your meta title should summarize the content of your page and generate interest. Be careful not to exceed 60 characters to remain readable on the results page. Write your page's meta description.

This is the brief text below your meta title. It allows you to describe in more detail what your content offers. Integrate your main and secondary keywords by remaining concise, clear, and not exceeding 155 characters. Adding rich data to your page helps to catch the eye of the visitor and gives you credibility.???? Useful tip????: At Combustible, we add the rating stars to our page.


The best place you can get on Google's results page is a featured snippet. Google offers you ultra-rewarding formatting and puts you in front of everyone else on its results page.

Web writing, SEO, natural referencing, SEO data Featured snippets for Google search “apple pie” The snippets are varied. They can take the form of carousels, lists, tables… They allow you to increase your traffic significantly.


You are finally at the finish line! All you have to do is check if your SEO content creation has every chance of performing well. To do this, proofread before publishing and have your writing read by colleagues (who preferably have SEO knowledge).

Also, remove all spelling mistakes. It could harm your professionalism and your company's image. If your article deals with its subject effectively and has an adequate form, it will be more likely to be recommended by other sites and get backlinks!

It's your turn!

???????? Well done! You know everything about creating web content. All you have to do is get started. Do you have questions, or would you like to have your pages written by experts? Our content creation team in Montreal is at your disposal today! ????????

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