Have you ever tried to use your websites Thank You page to attract new customers? A thank you page is the page a visitor sees on your site right after they make a purchase, sign up for your newsletter, upload a file, or do anything that attracts them.
A thank you page is a medium through which you thank your users for taking a certain action on your site, and for many marketers, showing appreciation to these visitors is the sole purpose of a thank you page. If you agree with them, then you are underestimating this page.
If you look around, you'll find that many smart companies use this page as an invisible vending machine to boost their conversion rate, and you should do the same through your site thank you page, because ignoring it only means leaving a lot of money on the table, but now using a thank you page to convert your visitors and increase your earnings?
One of the most effective ways to increase conversions is by offering rebates to your users on the thank you page. For example, suppose a visitor has just signed up for your newsletter. In return, you can offer an x% discount on the first purchase from your website. People love discounts, so when they see the discount you're offering them, they'll want to grab it quickly before the offer expires. It's a great way to encourage them to take action on your site and boost your conversions.
Another way to attract customers through a thank you page is to step up the sale of your products and services.
This is a unique technology, and marketers use it to increase their sales and revenue.
They invite their existing users to buy a more expensive, upgraded, or paid version of what they previously chose. Using this strategy is a very effective way to increase your conversions, as all you have to do is make sure that the products and services you offer apply to your customers, and the best way to do that is to customize your recommendations, i.e. you have to know the user's purchasing history and put it to your service.
Studies show that 75% of your customers are more likely to buy your products if you customize your recommended products based on their buying history, but be careful not to promote too much or push too much, as this will alienate visitors from your site and prevent you from attracting customers potential.
Add buttons to share on social platforms
Social media has evolved dramatically from simple social media platforms to massive marketing platforms, with over 3.96 billion users worldwide in 2020, with social media users making up about 51% of the world's total population.
Now imagine the impact you could have on your business if you could convince a quarter of that number. The best way to do this is by increasing your presence on social media. As your presence increases, people will notice your brand and recognize it more easily. This builds trust and makes it easier for them to buy from you.
But how do you increase your presence with a simple thank you page? It's not too difficult, just be a little creative and make the thank you page shareable on social networks. All you have to do is add the share buttons at the end of the page.
This will encourage potential customers to share your Page with their followers on social media and help you increase your brand visibility.
Add social proof
Most buying decisions start with research. Someone automatically tempted buyers to buy products recommended by social media platforms, which shows how good they are. This can be as reviews, ratings, user testimonials, or UGC.
Getting positive reviews or other forms of proof on social media platforms helps give your business the credibility it needs. Studies show that 91% of millennials trust customer feedback as much as they trust recommendations from friends and relatives, 83% of people's trust comments on ads, and 90% of users need less than 10 reviews to form an opinion about a particular business.
Previous stats show that adding supportive proof of your business from social media platforms can instantly help you increase conversions, so make sure you add enough proof to your thank you page. This process will make it easier for you to convince potential customers that your business is good enough to make a purchase.
Add a clear call to action
Sometimes add over one offer to the thank you page that will appear to the user, and this is no harm, but all you have to think about while doing this is to add a clear call to action in your offers to encourage visitors to make a purchase; Without it, your potential customers can easily get confused because they won't understand exactly how to get what you offer.
By adding a clear CTA to your site, you make it easier for your visitors to understand exactly what to do. It's like telling them what to do after each step to get what you offer. It's a great way to increase your sales, get more followers, and increase overall conversions to make more profits.
Promote your blog
If your conversion goal is to reduce customer bounce rate, keep them on your site longer, promote your content, etc., you can link your blog to the thank you page. According to stop, 77% of internet users read blog articles, so you can easily engage people on your site by adding a link to one of your most engaging posts to a thank you page. This will help you convert leads to your blog and engage them for longer.
If your blog posts are interesting enough, customers will keep browsing your site, this will automatically increase your customer retention rate and will help you reduce the bounce rate as well, as well as increase the ability of your visitors to take action on your site by clicking on Configure them to take the action you want in your blog.
The principal goal of designing a thank you page is definitely to show your appreciation to your visitors for taking a certain action, but savvy marketers will use it strategically to convert leads. The above points will help you do it right, so start using them now.