Among the many essential points for the natural referencing of a site, one is more important than the others. It is the choice of keywords.
This is what will allow search engines to determine some queries on which you aim to position yourself.
In this article, we will discover together why it is very important to think carefully about your Google keyword planner, how to find and select them, and how to integrate them into your website.
Understand the importance of keywords for search engines
Before going any further, we will try to understand together how a search engine works. For this, we will take the example of Google, which is the world's number 1.
To sum it up as simply as possible, Google, through these "crawlers" also called "spiders", roams the web constantly, looking for new sites or new pages on the sites it already knows about.
Then, thanks to powerful algorithms, it classifies the sites so that when you type a search on your search engine; it returns a set of sites that can answer your problem.
Google's goal is to deliver the most relevant content that will meet your expectations.
Among the many criteria that allow him to know where to rank your site and the pages it contains, there are simply the words that you will choose.
Why should you think about your website?
By thinking intelligently and logically about your keyword research, you put all the chances on your side so that search engines understand which “queries” (the words you type in the search bar) you want to appear on.
By thinking ahead on which keyword planned you want to position yourself, you can more easily optimize your site around these words, but also be sure that these are words that interest your business, whether to get traffic to your site, only to be sure to have qualified visitors.
This will undoubtedly save you time and money, instead of having to change everything later to optimize it.
What are long tail keywords?
In the world of SEO, what is called the long tail are the queries that users type, which comprise 4 words or more?
These are sequences of words that make it possible to understand that the user is looking for something very specific. Long tail requests are synonymous with qualified traffic, which will have a low bounce rate.
Indeed, when someone types on Google "Blue hiking shoe size 43", it is that it is without a doubt an aim of taking action or buying. Unlike someone who would simply type in "shoe".
How to find keywords for your site
There are several methods. The simplest is simply to look at what the competition is doing, especially the sites that are already well-positioned in the search engines.
Drawing inspiration from the keywords they use will give you a better view of which keywords may be important. In addition, it will significantly reduce your workload since they will have already done everything for you.
You can also use tools like Neil Patel's Braggiest, which is arguably one of the best-known sites for giving you keyword ideas to target.
Finally, you can simply follow your instincts. If your competitor does not have a page dedicated to the Keyword tool you think is relevant, create a page-oriented to his keywords.
You will gain additional visitors, and you will place yourself on a different keyword tool from your competitor. At worst, you will have lost a little time in writing and optimizing content.
How and where to integrate these on your site
Someone should embed keywords in different places. I found directly them in the text's body, along with synonyms, long-tail expressions, and words from the lexical field.
You will then find them in the title, the different titles, and subtitles (h1, h2, h3), in the arts of the images, or even directly in the URL of the page you are creating.
By following these tips, you should be able to effectively optimize your keywords, outperform your competitors, and effectively increase your chances of improving your SEO rankings.